Clothing Company Built from a Bare-Bone Idea by CSUDH Studentcsudhbulletin November 10, 2020 0 COMMENTS
CSUDH Criminal Justice Administration Major, and Biological Anthropology Minor, Eric Zamora built his clothing company, Lunoid, “from the bone up” during the quarantine. Courtesy of Eric Zamora.
By Carina Noyola, Staff Reporter
The effort to start something bigger than oneself. Something that is true to the love, and passion one holds to create something bigger than themselves has one thing in common: perseverance.
Eric Zamora, California State University, Dominguez Hills, Criminal Justice Administration Major, and Biological Anthropology Minor did just that.
“I felt that people would think of me as weird because I liked learning about bones,” Zamora said. “I learned to love what I do… I just wanted to express that through my creations.”
At the age of 23, Zamora had taken an extensive course load of criminology and anthropology courses. His understanding of the human body resulted in much more than names of bones and ligaments.
It rooted deeper than that.
He described the anatomy of a person as a mirror reflection of who one was, “human bones can tell you so much about an individual. It has the story of the person and everything they went through, ” he said.
His artistic designs, combined with his educational background of human anatomy, added in with his passion for pop culture, sports, and music created Lunoid Clothing, “A clothing company that puts a spin to everything in the world of pop culture, music, sports, and many more.”
The story of people resonated through to Zamora in the form of bones, and in that, he was sure to write his story in bones, too. The company’s inspiration is described to be the shape of two bones in the human body, the lunate, in the wrist and sphenoid located in the skull and together, the two create the inspiration behind Lunoid Clothings’ theme.
“I chose those two because…they make specific shapes,” Zamora said. “For instance, the lunate looks like a crescent moon and the sphenoid looks like a butterfly.”
Zamoras’ ultimate goal was clear from the start.
“I honestly want it to grow big, [to] be able to go online and have people posting about it daily, people getting excited for me to drop new designs,” Zamora said.
The amount of times that Zamora found himself looking at a style, design, outfit, or the fashion industry in general couldn’t help but leave him feeling like his own spin on things would make them that much better. How many people pass by and say to themselves “this would look nice with this or if they added this to it” Zamora said to himself. The only difference was, one day, he no longer said it to himself and moved on with his day – one day, he did something with it instead.
Lunoid Clothing, Oct. 6th, the day he made his creative designs a reality.
Screenshot of Zamora’s website.
The fear of failure was clear for Zamora, starting a company at any point in time is “nerve racking” but starting a clothing company in the middle of a global pandemic has an added pressure to it.
“It was nerve racking before actually begging because like everyone, you don’t want to fail,” Zamora said. “You get nervous about the ‘ifs’ and that hit me a bit. I just thought, what if I’m not cut out for this? What if I can’t come up with some designs?”
With all the doubt in the world, he casually mentioned it to his group of close friends and girlfriend. He was instantly sought out with the most supportive feedback one could hope for.
“You have to go for it because if you don’t, you’ll regret it later” Zamoras’ girlfriend, Liliana Perez, said to him.
A project that he started earlier this year in July, became months of work, and learning to create what he has today. With no prior design experience, no entrepreneurial experience, and sure enough, no company of his own. What he did have, was perseverance. The perseverance to do hours of research on youtube, procreate, and finding design tips to help make his designs come to life.
Zamora wearing one of his designs. Courtesy of Eric Zamora.
“As they say ‘shoot for the moon even if you miss you’ll land amongst the stars.’” Zamora said. “That’s my mentality for everything I do. Go 100% percent into it because if you go less than that, you really don’t want it at all.”