Student-created PSA airs at Los Angeles Clippers’ gamecsudhbulletin February 8, 2017 0 COMMENTS
By Luke Laurita
A public service announcement created by four former digital media arts students aired during the Jan. 8 Los Angeles Clippers game versus the Miami Heat.
The recently graduated CSUDH students submitted the PSA as a project to fulfill one of their last graduation requirements.
The PSAs were requested by Los Angeles Parks and Recreation Department to reach out to the community to promote local parks.
The PSA, called “Everybody Plays,” was displayed in front of thousands of sports fans during the game at Staples Center.
“Our PSA was about people coming together, gender equality and the need for kids to get moving,” said the group’s producer, Shelly Guzman.
Guzman and the rest of her team were overjoyed when they received the alert that their PSA was chosen.
The group went from working together inside a classroom to working with the Clippers. Dominguez Hills is promoting this type of education: encouraging students to look past campus life and into the surrounding communities.
The course, Digital Media Arts 346, is not a typical academic class. It consists of more than reading text, doing homework and taking tests.
The course offers a chance for students to get involved in the community and make a difference, rather than just doing coursework solely from texts.
Students are taught to work with their selected affiliates, produce ideas and capture the organization’s image and message.
A few other courses, such as Communications 110 and 206, are based on off-campus activity as well. Students are able to work with charities and non-profit organizations of their choosing.
These types of courses offer a real-world experience that a student wouldn’t receive in a classroom.
To watch “Everybody Plays,” visit CLICK HERE
OR watch below
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