By Tanisha Bell
Staff Writer
After visiting Los Angeles advertising agency 72andSunny on March 29, I knew it was the place I wanted to call my second home.
It was a welcoming atmosphere, and I gained so much information within such a short time.
When I took my seat at the table in the board room, I felt like a Soprano, calling the big shots.
Alex Nassour, one of the designers at 72andSunny, helped me rekindle my marriage with Starbucks through a commercial for the company that he presented on the flat screen.
What stood out to me the most during my tour was when Kristina Schulman, a talent coordinator, said it is unnecessary to hire employees who fit perfectly into 72andSunny’s work environment.
“We are not looking for cookie cutter people,” Schulman said. “In order for the best collaboration to occur, whether that is a creative collaboration or a different kind, it is best to have as many perspectives as possible.”
She said every person is hired for their individuality and how their uniqueness can add to the culture at 72andSunny, being very important. Each person is encouraged to make 72andSunny their own, which results in a diverse, as well as productive, culture.
“It is not best to focus on only one career path,” Schulman said. “I believe that life has an interesting way of working out and you have to be open to adapting to anything that comes your way, whether those changes are good or bad. Careers are not always linear. Being able to roll with the punches can get you to the top.”
I must say after my visit to 72andSunny, Nassour and Schulman encouraged me to strive toward paths outside of my initial one.
Although I have no knowledge or familiarity with digital art, after seeing the Starbucks commercial, it truly sparked some interest in at least learning the fundamentals of making such an engaging advertisement or commercial.
