New University Sign Modernizes CSUDH

By Carissa Diaz
Staff Writer

With all the changes happening on the California State University, Dominguez Hills campus, such as the high-tech Center for Science and Innovation building currently under construction, it’s easy to overlook a subtler change that also reflects a modernizing university striding into the future: we have a new sign.

Gone is the old sign on East Victoria Street in front of the Loker Student Union North Lawn, which was a basic, traditional sign that simply read “California State University, Dominguez Hills” in fine black lettering and with the school’s burgundy logo.

new-sign-credit-Chayan Garcia
The new sign on Victoria Street is praised by students as being modern. | Photo by Carissa Diaz, Staff Writer

The new sign features the letters CSUDH placed between palm trees and emblazoned with the university colors of burgundy and gold. The letters stand out during the day, but at night they light up, bringing more attention to the campus and, several students said last week, giving a more modern look to the campus and imbuing students with the feeling they are part of a new generation at CSUDH.

“People can actually see it! It attracts people to want to take a tour of the university,” said Adriana Del Campo, a human services major.

Efrain Vidana, a criminal justice major, agreed.

“I think the sign comes at a good period of where our school is currently heading,” he said. “With the new science and innovation building, the new dorms phase, and talk about a new business building, I think the sign represents a positive transition phase for our university.”

Along with liking the sign for reflecting a more modernized university, students gave it high marks for doing a better job of drawing the attention of people driving by the campus, perhaps attracting more students to this mostly commuter school, as well as being more aesthetically pleasing to younger adults.

“Nobody really knows about DH outside of Carson and Compton, so a new brighter, bigger sign helps people to know we’re here, not just random buildings in the middle of the street,” said art design major Aurora Soto.

“It feels like our school is making more of an effort to become as modernized as [larger, more well-known] CSUs,” said Marc Murillo, a business major. “Hopefully, [that] will increase people’s interest in the campus.”